Top 5 Social Apps Performance in Mexico Q1 2024

In Q1 2024, the top 5 social apps in Mexico demonstrated varied performance across weekly downloads, revenue, and active users. Below is a detailed analysis of their performance based on data from Sensor Tower.

TikTok started the quarter with strong weekly downloads, peaking at approximately 953K in the second week of January. The app maintained a steady download rate, with a slight dip mid-quarter, ending with around 864K downloads in the last week of March. Revenue saw significant growth, starting at $292K in early January and peaking at $462K in early March. Active users remained relatively stable, fluctuating slightly around 40M throughout the quarter.

Facebook experienced consistent weekly downloads, starting at 561K in early January and reaching a high of 942K in the first week of March. Revenue showed a steady trend, peaking at $40K at the end of February. Weekly active users hovered around 89M to 90M, indicating a stable user base.

Instagram saw a steady download rate, beginning the quarter at 530K and ending at 545K in the last week of March. Revenue remained relatively stable, averaging around $50K per week. The active user count showed a gradual increase, starting at 51M in early January and reaching 53M by the end of March.

Threads, although relatively new, showed promising trends. Weekly downloads were consistent, starting at 220K and peaking at 342K in mid-March. Active users increased from 3.3M in early January to 4.4M by the end of March, indicating growing user engagement.

X had a steady download rate, starting at 129K in the first week of January and seeing minor fluctuations throughout the quarter, ending at 133K in the last week of March. Revenue showed a gradual increase, peaking at $25K in mid-March. The active user base remained stable, averaging around 10.6M.

For more detailed insights and data, visit Sensor Tower.